Polaroid Now Gen 3 Purple Instant Camera

Polaroid Now Gen 3 Purple — Classic Analog Instant Camera with Modern Autofocus

The Polaroid Now Gen 3 Purple is the classic analog instant camera, optimized for sharper pictures in more lighting conditions. This Generation 3 release introduces a better light meter position, an improved ranging sensor, and an upgraded two-lens autofocus system that automatically selects the right lens for the shot. Built around the iconic Polaroid design language, the camera captures real life on full-sized Polaroid film in a bold purple finish. This Generation 3 model is a fully analog shooting experience with modern conveniences like USB-C recharging and a built-in tripod mount. Available alongside Teal, Pink, Coral, Arctic Blue, Yellow, Pebble White, and Black colorways, the Purple edition stands out as one of the most expressive finishes in the lineup.

What Sets the Now Gen 3 Apart

At the heart of the Now Gen 3 is an upgraded two-lens autofocus system that switches between two fixed focus zones without any input from the user. The vacuum discharge tube flash system delivers accurate, human-friendly illumination that flatters subjects rather than blowing them out. Made from ABS and PC plastics with 40% recycled content, the outer shell gives the camera a lighter environmental footprint without sacrificing the classic Polaroid look and feel.

Two-Lens Autofocus for Sharper Shots

Two dedicated lenses handle different distance ranges inside the autofocus system, replacing the fixed-focus approach of earlier entry-level Polaroid cameras. This means portraits and close-ups stay sharp, while landscape shots also benefit from the second lens's longer focal length.

• Autofocus System: 2 fixed focus zones (0.40 m–1.3 m; 1.0 m–infinity) — automatically picks the right lens for the subject distance.
• Focal Lengths: 94.96 mm (close-up lens 1) / 102.35 mm (distance lens 2)
• Lens Construction: Optical grade PC and Acrylic lens, coated — durable optical polymer with anti-reflective coating.
• Field of View: Horizontal 40°, Vertical 41° — wide enough for group shots and environmental portraits.

Iconic Polaroid Design, Sustainably Built

Built around the iconic Polaroid silhouette, the Now Gen 3 keeps the recognizable square-with-rounded-shoulders design while updating the materials for a more sustainable build. The compact dimensions and modest weight make it comfortable to carry to events, on trips, or around the city for everyday shooting.

• Dimensions: 150.2 mm × 112.2 mm × 94 mm — pocket-friendly footprint that still feels substantial in the hand.
• Weight: 448 g
• Outer Shell: ABS, PC (40% recycled plastics) — durable polymer blend with a reduced environmental impact.
• Tripod Mount: Built-in — supports stable group shots, long exposures, and self-timer compositions.

Manual Aperture Control and USB-C Power

Exposure control comes from six usable apertures ranging from f/64 to f/11, paired with a precision step-motor shutter for consistent timing. Power comes from a built-in lithium-ion battery that recharges over USB-C and is rated to last up to 15 film packs on a single charge.

• Aperture Range: f/64 to f/11 (six usable stops) — gives the camera flexibility across bright outdoor and dim indoor lighting.
• Shutter System: Custom design with precision step motor — consistent timing for repeatable exposures.
• Flash System: Vacuum discharge tube storage — accurate, human-friendly flash output for low-light shooting.
• Battery: Lithium-ion, USB-C rechargeable, up to 15 film packs per charge — eliminates disposable batteries entirely.

Who Should Buy the Polaroid Now Gen 3 Purple

The Polaroid Now Gen 3 Purple is the right choice for analog photography enthusiasts who want the classic Polaroid experience with the reliability of modern autofocus. Beginners will appreciate the point-and-shoot simplicity: frame the shot, press the shutter, and wait for the film to develop. More creative shooters can experiment with double-exposure mode to layer two images on a single frame, or use the self-timer for hands-free self-portraits and group shots. The built-in tripod mount makes the camera a natural fit for still-life photography, product shots, and long exposures on a stable platform. Compatibility with both Polaroid i-Type and 600 film means shooters can choose between battery-free i-Type packs for everyday shooting or 600 packs for faster exposures in challenging light.